Amsterdam Sushi Club

01 / Introducing

Sushi Club is the brainchild of legendary chef Nobu Matsuhisa and designer Chris Stamp: an ongoing cultural collaboration born in Beverly Hills and built around the elegant simplicity of Japanese food, art, fashion, and travel.

Nobu Matsuhisa and Chris Stamp at Sushi Club

Since 2021, Sushi Club has grown from a shared creative language between Nobu and Stamp into a global community expressed through intimate dinners, location-specific capsules, culinary rituals, product drops, and brand collaborations.

Amsterdam Sushi Club brings that world to ADE: a private cultural dining experience designed for influential artists, managers, promoters, brand partners, and tastemakers in electronic music. The format is deliberately small: a 40-person dinner created around Nobu's culinary world, followed by a 100-person hi-fi cocktail environment where invited DJs and guests continue the evening through records, conversation, and sound.

Nobu will be involved in the culinary portion of the event under Sushi Club's scope. The specific Amsterdam location is still to be determined.

02 / Why This Matters

Why this matters

Amsterdam Sushi Club gives one brand a credible, tasteful way to host the room everyone else is trying to reach.

This is organic integration into a private cultural hospitality platform at the intersection of Nobu's culinary world, Sushi Club's design language, Milk & Honey's music network, and the energy of ADE.

One brand becomes part of the room through craft, hospitality, sound, gifting, and content. The value is not signage. It is proximity, taste, and cultural credibility in an environment where the right people are relaxed, off-grid, and present.

03 / Cultural Proof

A club with evidence

Sushi Club is already a successful cultural platform: dinners, rooms, products, chefs, athletes, fashion, automotive energy, and global city chapters that brand partners want to stand inside.

Sushi Club dinner table by the ocean — The room

Chris Stamp standing in front of Sushi Club apparel — Products + community

Sushi Force One sneaker — New York · Nike

Miami Sushi Club automotive collaboration moment — Miami Race Week · McLaren

Sushi Club Erewhon bento boxes — Bento objects

DJ in a listening bar environment — Music rooms

Modern vinyl listening bar — Hi-fi culture

A selection of previous brand partners

Nike Gap McLaren Erewhon Bugatti Ray-Ban Meta Don Julio 1942 Chase

04 / Soundtrack

Every Sushi Club has a soundtrack

Music is already built into the Sushi Club universe. Each city chapter carries an accompanying playlist, a sonic expression of the room, the city, the menu, and the people around the table.

Amsterdam Sushi Club can turn that existing music language into a platform for tasteful branded collaboration with elements including curated playlists, vinyl record compilation with licensed music, and digital video content that lives beyond the dinner.

Hi-fi bar programmed around artists and tastemakers in the room
Branded compilation / vinyl sampler takeaway

Sample city soundtrack

05 / Context

Why A·D·E

During ADE, the city becomes the global operating room for electronic music.

Amsterdam Dance Event is one of the world's defining electronic music gatherings. ADE describes itself as "the most upfront, influential and educational gathering for electronic music and its industry," with its mission centered on annually organizing and curating the world's most influential club festival and conference in electronic music.

ADE's scale gives the moment its weight: 600,000 visitors in 2025, more than 1,200 events, nearly 300 locations, and 3,500 artists across the five-day program. ADE Pro also brings more than 11,000 music professionals & fans from around the world to Amsterdam, creating a concentrated week of dealmaking, programming, artist development, and cultural exchange.

Amsterdam Sushi Club is designed to exist inside that intensity, but apart from it. While the city moves at festival scale, Sushi Club creates the room everyone wants access to: a small, refined, invitation-only environment where artists and decision-makers can actually connect.

06 / Co-producer

Why Milk & Honey

Milk & Honey Music + Sports + Ventures is a 21st-century hybrid entertainment management company established in 2014 by Lucas Keller, with offices in Los Angeles, New York, Nashville, Dallas, and London.

The company's music business is rooted in songwriter, producer, artist, and DJ management. Milk & Honey has over a billion albums sold in aggregate through its roster, with electronic music clients including Oliver Heldens, Adam Beyer, Benny Benassi, Joel Corry, Sullivan King, and nearly 20 others.

Milk & Honey also operates across sports and ventures, representing over 70 NFL athletes, including Travis Kelce, Courtland Sutton, Kamren Curl, and Paris Johnson, while building brand and IP opportunities for athletes and creators.

Milk & Honey will help procure the presenting brand partner and support Sushi Club in co-producing the event.

07 / Programme

The Evening

I

Seated Dinner

40 guests

The evening begins with a 40-person seated dinner for the most important artists, managers, promoters, partners, and local tastemakers in Amsterdam during ADE week.

This is the core room. The guest list should feel impossible to buy into: a mix of global electronic talent, Dutch icons, influential managers, festival operators, nightlife founders, sports figures, and brand decision-makers. The dinner is built around Nobu's culinary world, Sushi Club's quiet design language, and Milk & Honey's access to electronic music culture.

II

Hi-Fi Bar

100 guests

Following dinner, the room opens into a 100-person cocktail event with a hi-fi listening bar. The environment should feel like a one-night-only private sound room: vinyl, CDJs, whiskey, warm light, low conversation, and artists moving casually between records and the bar.

Schedule

6:30 PMCocktails & arrival
7:00 PMSeated dinner
8:30 PMHi-fi bar & post-dinner cocktail
10:30 PMClose or controlled transition

08 / Omakase

The Menu

09 / Setting

Potential Venues

A local Dutch landmark, culturally meaningful, photographically strong, exclusive enough to support the room.

Rijksmuseum

Cultural authority, scale, and a once-in-a-city feel.

A'DAM Tower Penthouse

Skyline, nightlife proximity, modern Amsterdam energy.

Conservatorium Hotel

Luxury hospitality, design credibility, central location.

Van Gogh Museum

Art world alignment and global recognition.

NXT Museum

Digital culture, sound, light, and ADE relevance.

10 / Invitation

Invites & Guest Universe

Invite mock-up shown for visual direction only. Final invitation is not yet approved.

The dinner invitation should be a hard, physical invite, hand-delivered or hand-mailed in elaborate packaging. The cocktail invitation can be distributed digitally, but it should still feel private, coded, and approved.

Target guest universe

David Guetta · Calvin Harris · Tiësto · Sara Landry · Charlotte de Witte · Peggy Gou · Benny Benassi · Armin van Buuren · Oliver Heldens · Indira Paganotto · Swedish House Mafia · Anyma · Afrojack · Martin Garrix · Amelie Lens · Black Coffee · Carl Cox · CamelPhat · Keinemusik · Rüfüs Du Sol · Skrillex · Diplo · Fred again..

+ select managers, agents, promoters, label heads, and platform executives.

These names are not confirmed or guaranteed. They illustrate the type and level of acts that would be invited to the dinner. Final guest universe will be mutually approved.

Calvin Harris

Tiesto

Charlotte de Witte

Peggy Gou

Oliver Heldens

Indira Paganotto

11 / Opportunity

Presenting Brand Partner

The presenting brand partner receives a meaningful brand role in the evening: not a logo placement, but the opportunity to host one of ADE week's most selective cultural rooms.

Association with Sushi Club's global hospitality and design language
Access to a 40-person private dinner of high-value music and culture decision-makers
Expanded access to a 100-person hi-fi cocktail room
Premium content capture in a controlled and tasteful environment
Integration into menus, glassware, gifting, sound, or spatial design

12 / Architecture

Brand Partnership Architecture

The core opportunity is designed for one presenting brand partner to host the full evening. The brand is integrated across the dinner, hi-fi bar, invitation, gifting, soundtrack, content, and guest experience.

Primary brand partner for the full evening.

Brand partner presence across the full guest journey
Custom Amsterdam Sushi Club collab fashion piece
Naming line & logo lockup
Dinner integration
Hi-fi bar visibility
Gifting inclusion
Content rights
Soundtrack / vinyl collaboration
Brand inclusion in marketing, digital video content, and recap
A discreet branded moment during the evening: a welcome toast, dinner introduction, or hi-fi bar cue

13 / Takeaway

Gifting

Every takeaway should feel like a limited artifact from the Amsterdam Sushi Club universe: collectible objects, not swag.

Principle: Each object should use the Sushi Club design language first: minimal type, embroidery, cream or black materials, subtle city marker, and almost no color. Brand partner marks should be secondary, placed like a maker's stamp.

01Amsterdam Sushi Club cap
02Amsterdam Sushi Club jacket
03Custom duffle
04Custom backpack
05Bespoke cigar box
06Decanter & glassware set
07Premium listening device
08Numbered menu card
09Handwritten place card
10Co-branded vinyl

Sushi Club vinyl sampler — Vinyl sampler

14 / Confirmation

Key Date & Investment

Confirmation deadline July 2, 2026

Confirmation is needed in order to ensure enough time for production.

Brand partner investment $200,000 USD

For the full-evening presenting brand partnership across the seated dinner, hi-fi bar, invitation, gifting, soundtrack, and approved content moments.

15 / Contact

The room
inside A·D·E.

Amsterdam Sushi Club is designed to be the room inside ADE: intimate, difficult to access, culturally fluent, and built around the rare overlap of food, music, art, fashion, and friendship.

The presenting brand partner will not simply sponsor an event. They will help create a new chapter in the Sushi Club universe, timed to one of the most important weeks in global electronic music and aligned with Nobu's arrival in Amsterdam.

Let's discuss Amsterdam Sushi Club today.

Dana Shayegan [email protected] Lucas Keller [email protected] Joe Pullman [email protected]

Amsterdam · XXI · X · MMXXVI

The room inside A·D·E